Howler Brothers x Smith Optics 4.0

Posted on June 29, 2021

If we're on the water, on the snow or hanging anywhere the sun shines, we're likely wearing something from Smith Optics. We love their glasses, snow goggles and helmets. We're super excited to team up with them once again for our fourth Howler Brothers x Smith Optics collaboration. We spun up two Howler versions of Smith sunglass styles, complete with signature orange ear pieces, and went deep on Howler apparel using a brand new Sunrise Eyes graphic we designed in house for the collab. We love this round of stuff and think you will too.

We also put together a pretty hilarious video shoot to feature the products. We took a little voyage down to the Texas coast and got weird with some mariachis, a bunny and our old Howler Privateer, Austin Stapleton. Watch the video above to see what Austin forgets on his way out the door one foggy morning....