WHAT
It’s been a while since we’ve gotten to do something fun with our friends at YETI! On Thursday, October 9th, we’re bringing dancehall vibes to the YETI Flagship Store on South Congress to celebrate the launch of the Dub Store Collection: a collaboration between Howler Brothers, YETI, and Tokyo’s own Dub Store Records.

Expect reggae and dub vibes all night with a vinyl set from DJ Jamie Dred, Japanese-and-Jamaican-inspired food and drinks, and a chance to meet Dub Store founder Naoki Ienaga himself. Plus, you’ll be the first to shop the full collection inside YETI’s custom-built “shop-in-shop” before it launches anywhere else. This one’s going to feel like a Jamaican block party dropped right in the middle of Austin. Don’t miss it.

WHERE
YETI Flagship Store
220 S Congress Ave
Austin, TX

WHEN
Oct. 9th, 2025
6:00–8:00PM