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  • A Vague History of the Howler Brothers Gaucho Snapshirt. The pearl snap western shirt has always been the choice of the coolest guy in the room. We’re not just talking about Hollywood cowboys and Nashville singers either. It was the non-cowboys that made the western shirt so ubiquitously cool - people like Clint Eastwood and Burt Reynolds who brought a cowboy spirit to places beyond the frontier. And universal badasses like Willie Nelson and Bob Marley who solidified its status as the understated uniform for those cutting their own path in the world. One of the reasons we started Howler Brothers in the first place was to make embroidered western shirts. Before the days of Howler, we regularly scoured thrift stores for vintage gems. These finds were great but they were often made of thick polyester fabric, designed with super long shirt tails and stained with the remnants of their previous owner. So, we had a dream to reinvent it by upgrading the fit, using quick-drying fabric and adding a subtle vented back yoke. Of course, we had a million embroidery ideas ranging from sea creatures to the cosmos. Thus, our Gaucho Snapshirt was born. Truth told, we didn’t know people would take to the Gaucho with such vigor. It was one of our best selling items from day one and most sold out very quickly. Famous folks like Will Ferrell, Matthew McConaughey and Jimmy Kimmel started showing up in Gauchos on TV and at Lakers games. Without further adieu, here is the World of Gaucho, so far.
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The Gaucho Archive, 2012. Dancing Prawns. Release date: March 8, 2012. Collection: Spring 2012. Gauchometer Rating: 98.34 percent. Gaucho numero uno. The mother of Gauchos. A truly jumbo shrimp. Hibiscus. Release date: March 8, 2012. Collection: Spring 2012. Gauchometer Rating: 96.01 percent. Gaucho numero dos. The father of Gauchos. El padre.
The Gaucho Archive image panel for 2013.
The Gaucho Archive image panel for 2013.
The Gaucho Archive image panel for 2014.
The Gaucho Archive image panel for 2015.
The Gaucho Archive image panel for 2016.
The Gaucho Archive image panel for 2016.
The Gaucho Archive image panel for 2017.
The Gaucho Archive image panel for 2017.
The Gaucho Archive image panel for 2018.
The Gaucho Archive image panel for 2018.
The Gaucho Archive image panel for 2019.
The Gaucho Archive image panel for 2019.
The Gaucho Archive image panel for 2020.
The Gaucho Archive image panel for 2020.
The Gaucho Archive image panel for 2021.
The Gaucho Archive image panel for 2022.
The Gaucho Archive image panel for 2023.
The Gaucho Archive image panel for 2024. The Gaucho Archive image panel for 2025.
The Gauchometer Rating. Scale from 0 percent to 100 percent. The Gauchometer Rating is a highly sophisticated metric developed by scientists and statisticians in the research facilities at the Howler Mutations Laboratory. The metric compiles and weights algorithmic data regarding each Howler Brothers Gaucho Snapshirt and renders an overall Gauchometer Rating, or GR, for each shirt based on rareness, sales velocity, celebrity spottings, resale market prices, the number of customer re-release requests and overall Howlerness. A shirt’s GR is subject to change at any time based on evolving market conditions and shifts in the underlying data.