Howler Blog

Spring '20 is here!

Posted on February 20, 2020

Even though Howler Brothers is now ripe with year around offerings, our hearts and minds are always thinking about the warmer months. That’s when we really shine.  Creating our Spring collection every year is one of our absolute favorite things.   There is never a shortage of ideas. In fact, we often have to check ourselves with the reality that we cannot make everything we dream up.

Well, it’s finally time to unveil our Spring 2020 collection. We love it. It is rich with classic Howler offerings and a blast of really cool new things. What’s our favorite?  It’s hard to say.  The new Inspector Jacket, Voyager Shirt, Tranquilo Chillshorts and Crosscut Boardshorts are must see. As are the Monoloha Shirt, HB Chargers Boardshorts and Free Range Chinos. And, who wouldn’t want a Hermit Crab Gaucho Snapshirt?

Besides designing the collection each year, our next favorite thing is figuring out where to photograph it in action. This year, we headed to the Belize where we found plenty of clear water, cold Belikin & good people. The collection fit in just right there.

Without further adieu, check out the Howler Brothers Spring 2020 collection right now. And, while you are browsing, tune in to our Soundtrack to Spring 2020 Spotify playlist. We made the soundtrack. We just haven’t made the movie yet.

Setting an example deep in the jungles of Guyana

Posted on January 30, 2020

Howler Ambassador Christiaan Pretorius recently traveled to the jungles of Guyana in search of the fabled Arapaima. Together with friend Jay Epping, photographer Will Graham, and Rewa Eco Lodge manager Johann Dupree, what he discovered was an amazing culture and fishery with a conservation success story along the way. We asked him to share some words about this epic trip. Images by Will Graham.

Sitting on yet another 30+ hour flight on my way back to Namibia from the deep jungles of Guyana. Two plastic meals deep and the bug bites on my feet are still reminding me of camping under the starlight on the riverbanks of the expansive Rewa River. Visiting Guyana has been on my bucket list since Oliver White told me about it a couple of years ago. My interest was sparked initially by the chance to catch the biggest scaled freshwater fish on the planet, named ‘Arapaima’. These fish grow in excess of 300 lb! Trying to achieve this with a fly rod in hand is especially challenging. As the idea grew and I started asking more questions as the years went by, I discovered that the true treasure of the jungle is not the Arapaima but in fact is the story of why these fish still exist. Not only do they exist, but they are thriving. As a 29 year old passionate fly fisherman, I am used to arriving at destinations only faced with the dreaded words of “you should have seen this place 20 years ago…”  Well my friends, Guyana is the exact opposite of that oft-experienced adage. 

Let's rewind a little and talk about Arapaima. To this day these fish are still a major food source in many of the Amazonian watersheds. They grow gigantic and they are super tasty with hardly any small bones. One fish could potentially feed an entire village with the amount of meat it can give. They are also pretty easy to locate because of their size. They need to come up to breath air every now and then and they essentially get trapped in smaller ponds. Actually, they are very similar to tarpon in many ways, just the freshwater version. A couple of years back, Oliver White got word from a scientist who visited Rewa Village that he saw these massive fish rolling in some of the smaller ponds while studying the bird life (which is next level). These ponds get created when the water drains after the rainy season.  The water can drain up to 30+ft. These ponds are scattered all over the jungle and are filled with fish, big and small, and of all different species. Not only was it easy for the scientist to identify the fish in these areas but also easy for the locals to hunt Arapaima with bow & arrow and live bait. This fish used to be harvested in large numbers, almost to the point of extinction. But a real turning point occurred a few years back when a couple of dedicated fly anglers identified the potential of setting up a sustainable fishery with the help of the local community. From this idea, Indifly was born.   

Founded in 2014, the Indifly Foundation was initially established to help the local community of Rewa set up an eco lodge. Not only does this lodge cater to fly fisherman up for the challenge to try catch Arapaima and all the other various species that frequent these waters but it also offers nature tours and showcases all the treasures the Guyana jungle has to offer. It’s now 6 years down the line and this fishery is thriving. With a 100% catch and release policy, together with the help of scientists that do studies on this prehistoric looking fish, it’s a recipe for success. They now understand more about these fish than they have ever before and are still learning more everyday. It’s truly an exciting time for Arapaima, Guyana and the Rewa community. 

A couple months ago I finally committed to some dates and booked my flights to Guyana. Like with any other big trip, preparation starts months before, reading articles, watching videos, speaking to the guides etc. Months flew by and, before I knew it, my bags were packed. 12wt’s, 80lb fluorocarbon, 8/0 heavy gage hooks, you name it.  I set my goal to hopefully hook into one of these fish before the week was over. In all honesty, this is my goal for any trip, just one fish, and then one more, and if they are around in numbers maybe one more. Joining me on this trip was Jay Epping, a great friend who I met through fly-fishing (like many of my best friends today) and Will Graham. Will is one hell of a dude and also one of the best photographers I know. Neither of them needed much convincing. I recall the phone call I had with them. I used three key words to lure them in: Rum, Jungle, Arapaima. Their response, “when are we going?”

Like me, Jay and Will were blown away with this entire experience. From arriving in Georgetown to touching down on the grass airstrip in the jungle. What a journey. Arriving at Rewa we were welcomed with some freshly squeezed Squirrel Juice, or at least that’s what it sounded like. Not sure really what fruit it was from, but it was damn amazing and a hit for the entire week. Soon after arriving we rigged our gear and were happy to see the guides approved all our tackle which is always a big win. With all our rods rigged, we headed out for the first afternoon session. Will and I headed out to Grass Pond, one of the first ponds they discovered out here. After a short boat ride followed by a 20 min hike through the most pristine jungle I have witnessed, we reached this magical little pond. Filled with lily pads 2ft wide, Cayman cruising around, and the sound of Arapaima rolling.  If heaven is a place on earth, this could be it. 

The anticipation was unreal casting at the first sight of a rolling fish. I picked up really quickly that you could track these fish by looking at the bubbles after they breathe air. Well, we did just that and on my 4th cast I lead the bubbles and dropped my cast 3ft ahead of the trail of bubbles. “Wait, wait.. okay.. start stripping,” whispered Vivian, our Guide. “BAM!” I got the shock of my life when I could not only feel a foot of line shooting through my fingers but also the sound of the fish eating the fly with a solid thump. Having fished for many Giant Trevally with 130 lb leader in my life, I enjoy nothing more than setting a hook, and these fish demand a really solid strip set, not once, or twice, but until the fish is in the guides hands. From the hookup, to the jumps, to the headshakes, these fish have it all. As the fish got close to the boat it was time for the real wrestling match to take place. This is when Will and I made eye contact with both of us shaking our heads as if we were dreaming of the spectacle taking place. And by spectacle we mean the guide literally wrestling this fish in the water. There are stories of these fish knocking guys out stone cold when their head meets your face. This became one of my favorite stages of the fight later in the week - actually getting in the water with the fish and wrestling them before installing the tags, snapping some pictures, and watching them swim off.

Well, still in shock of what the hell actually just happened, I couldn’t believe that I had just touched my first Arapaima, on my 4th cast, on the 1st afternoon. We didn’t slow down from here. We proceeded to have some exceptional fishing for the rest of the week in various different ponds. With a new camp record of 13 fish for the week, I was over the moon. Jay on the other hand also had a great week dancing with 7 Arapaima and getting the biggest of the week with a stellar fish of 78 inches. 20 fish for the week, 18 more than we expected. I honestly do not understand why these fish are not spoken of more often. This was without a doubt one of the most kickass fly fishing trips I have ever been on and I cannot speak more highly of this operation. Having Will there to capture all these amazing moments, made it extra special. It’s always quite difficult to explain to my parents where I have been without pictures. Yes mom, that is a tarantula on my head… It was Jay’s first jungle experience and we are already looking forward to our next jungle adventure. He is hooked. 

Saving the best for last, the community of Rewa, the staff, the guides, the helpers (who drag boats through the jungle everyday) the cook, the scientists, the boat drivers, Indifly and everyone who formed part of this operation. They are the true rock stars and they are the reason why this place is so well protected. They are the reason we caught 20 fish of 20 lifetimes. Deep in the jungle of Guyana they are setting the example of what a sustainable fishery looks like. I cannot speak more highly of our Guyana jungle adventure.

One Day at Home

Posted on January 9, 2020

We love Nate Floyd. He was one of the first guys we wanted as a Howler Ambassador when this whole thing started. He's humble, funny and crazy committed to surfing here in Texas. He's not in it for money or sponsorships or some kind of social media glory. He's in it to ride waves for his own personal reasons.

In case you don't know, being a surfer in Texas is not all that easy. The waves are wind driven and infrequent. Catching conditions that are just right requires determination and being "on call" 24/7. Let downs are frequent. But, when the moons do align, the nectar is sweet.

Check out this new short film directed by our compadre Evan Adamson and co-produced with our friends at Yeti Coolers profiling Nate Floyd and his patient, lifelong quest to score surf in Texas. See for yourself why "a day at home is better than anywhere else." Here's "One Day at Home."

Meet Nacho Pignataro: Howler Ambassador

Posted on January 2, 2020

Our newest Howler Ambassador, Nacho Pignataro, is a globetrotting longboarding badass who is known the world over for being a beautiful and inventive surfer and all around first class fellow. We met Nacho during our annual pilgrimage to MexiLogFest where we shared many cocktails and watched him gain special recognition for assisting others who lost surfboards during their travels to the competition. That’s the kind of guy he is. Nacho’s love of his home country of Uruguay shines through in everything he does. We sent him a long distance dispatch to see what he is up to at the moment.  Here’s what we found out. 

Hey brother. Tell us where you are at the moment?

Hello hello! Right now I’m Brazil, in a small, beautiful beach called Itamambuca. I drove all the way from my home, about 2.500km (sorry, it’s miles for you haha, so like 1600). It’s my very first time getting this far from home on 4 wheels and It’s been epic.

You travel all over the place doing something you love. What’s your favorite surf destination of all?

I have to say.. is not only “where." I’ve learned that good memories always come together with good friends sharing this same thing we love. But if I had to choose, I’ll say Pavones - Costa Rica. Just perfect.

What do you miss most about Uruguay when you are away?

ASADO. We have good meat, I mean... BEST MEAT EVER. If you like a good bbq, consider visiting me. We have this mixture of ocean and countryside that isn’t that easy to find somewhere else. Just quietness. Pay for parking? Ha! We don’t know what that is. It’s all “tranquilazo."

Every year you come back to MexiLogFest. What do you love about that event and the community it creates?

Well, the wave is mind blowing. Pure perfection for foamy boards. I always say that MexiLogFest is one of the best (if not the best) weeks of the year. I believe that everyone who is part of this festival, brings the best of their souls. Everything is so pure, so happy and so unique. It has a lot to do with the question before, it’s not only about the wave but who you are sharing your days with.

What are you listening to at the moment?

Ha! This is a hard one. Here are 12 songs so you can understand my messy head. 
- Once in a Lifetime - Talking Heads
- Polvo de Estrellas - Karibe con K
- Satisfy My Soul - Bob Marley
- Lança Perfume - Rita Lee
- News - Dire Straits
- Shimbalaiê - Maria Gadú
- Bette Davis Eyes - Kim Carnes
- Extraño - La Triple Nelson
- Brindis por Pierrot - Canario Luna
- Tan Joven y Tan Viejo - Joaquín Sabina
- To My Love - Bomba Estereo 
- Girlie Girlie - Sophia George

Pilsen or Patricia?

The coldest!

Forlán or Suárez?

Suárez is the best human being alive today.

When are you coming to Austin to see us? 



Skulls & Begonias Bash

Posted on October 22, 2019

To kickoff the launch of our Skulls & Begonias collection, we are throwing a full-fledged bash - and we want you to come jam with us! Join us at ABGB on Thursday 10/24 for tasty brews and even tastier tunes. Don’t miss the show!

Skulls & Begonias Mutation

Posted on October 22, 2019

The next jam from the Howler Mutations Laboratory is tuned up and ready to take the stage. Ladies and gentlemen, please welcome the Skulls & Begonias collection! The set list is deep and exploratory with such fan favorites as a printed Mansfield Shirt, a tasty Gaucho Snapshirt and two kind hats. The encore will blow your mind with two t-shirts including one ultra limited edition tie-dye. Tune in now or miss the show.

Thank you for helping with Dorian relief efforts!

Posted on October 18, 2019

We never cease to be amazed by the generosity and caring of the Howler family.   As everyone knows, the first week in September was a tough week for many thanks to the wrath of Hurricane Dorian.  It was an unpredictable storm that took a vast toll on the Bahamas and on parts of the East Coast.  Abaco, an island we love that is home to many friends, took the worst of it.

On September 6, we decided to give all the proceeds of our sales that day to Hurricane Dorian relief.  We raised just over $60,000 that day thanks to our customers generosity.  We received countless calls and emails from you all.  We sincerely appreciate it.

After the dust settled, we spent some time trying to figure out how to best use the funds to help those impacted by the storm.  We ultimately decided to give the funds to SBP, an organization that specializes in disaster relief whose roots go back to Hurricane Katrina.  After speaking to them on the phone and learning about their efforts, we also learned that our gift would be matched two times by Raising Cane’s and Latter & Blum - effectively tripling our impact.

It feels so incredible to be able to help out in this way.  From Hurricane Harvey to California Wildfire relief, the Howler family has always stepped up.  Many thanks to you all.

To read more about SPB and their Dorian relief efforts, please go read this link.  And, as you all are aware, the need for funds will continue for quite some time so please consider making a gift of your own if you can.

Howlin' at the Pond

Posted on October 15, 2019

Denver, join us! We are throwing a big party with our friends at Fishpond this Thursday, 10/17 benefitting Western Rivers Conservancy. Howler's very own, Andy, Mason and Chase, will be performing live with their band, The Wrinkle Neck Mules. Check the details below!

ACL Festival Taster: Curated by Kai Welch

Posted on September 27, 2019

With all the building excitement around the upcoming 2019 ACL Music Festival -- and on the heels of releasing the latest edition of our Yellow Rose Collection -- we felt it was only right to set the mood with some tunes. So, we tapped Howler Ambassador Kai Welch to come up with a playlist of tracks from artists scheduled to perform at the famed Austin gathering. So sit back, tune in, and get your mind right for the Festival.

Howler Brothers for ACL Fest 2019

Posted on September 23, 2019

It’s such a blast for us to team up with our friends at Austin City Limits Music Festival once again for the fourth installment of our limited edition Yellow Rose Collection. If you’ve been to ACL, you know it is the mother of all music festivals. If you haven’t, you can live vicariously by picking up a piece from the collection anyway. 

This year, we once again dug into the flora of our native Texas and added a blooming prickly pear to the mix. Three hats, two snapshirts and a few accessories to round out the lineup. We love what we did this year and think you will too. See you out at Zilker Park.